logo favicon.png


The UK's largest online only garden centre

Are you an entertainer, who loves nothing more than a garden full of friends and family?

Or is your garden your zen space, where you can get away from it all and just breathe...

Maybe your garden is your hobby, featuring enchanting displays of colour or an overflowing vegetable patch.

Whatever your garden means to you, create your perfect outdoor space with our range of over 10,000 carefully selected garden and outdoor living products.

Primrose has been passionate about gardens and have been selling outdoor living products online since 2003. Established in the UK, Primrose is now an international retailer with its roots firmly grounded in gardening.

My role

I was in charge of coordinating the content team's workload to launch around 400 products a month. This involved managing workload and briefs for an internal full service content team that included photographers, designers and translators. I was ultimately responsible for keeping marketing copy consistent across all channels (website, social media, Amazon), identifying core buying personas and implimenting strategies to target each.

Working with the head of content I helped to create brand frameworks and tone of voice guidelines, implemented changes to page templates based on traffic and user behaviour analytics alongside liaising with all departments up to director level to ensure team priorities are in line with company goals.


Product Lines Launched


Direct Reports


Top Performing Content Pieces

Project Gallery

press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom