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Copywriter

Ethical, eco-friendly seed kits , seeds and houseplants.

We believe that anyone, regardless of gardening ability can successfully grow their own plants at home and do so in an eco-friendly and sustainable way.
Everyone should have the chance to experience the benefits that plants bring to our lives, and we have put a lot of effort into making sure that all of our products are easy to grow, even for beginners.
Sustainability is at the heart of our ethos, and we have developed our seed kits over the last 10 years to ensure that all of our products are as sustainable as possible, be it our fully recyclable packaging, GM free seeds or ethically sourced vegan compost

My role
I have been involved with Plant Theory from the start. Working with the brand manager I helped design the style guide and tone of voice guidelines for the company and helped to write content for the initial website launch, packaging, and marketing materials.
One of my responsibilities was to use my kitchen experience to come up with vegan and vegetarian recipes for each seed we sold to give some added value to the customer.

£5000

Weekly Sales

350

Product Launches

14

Category Launches

Project Gallery

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